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Werner Bosch

Werner Bosch - South Africa - Endurance Rider Werner Bosch

RED :: LOVE, PASSION, DANGER, FIRE
Being the color of fire and the color of blood, red is perceived as an aggressive and energetic color. People can`t avoid but notice it - that`s why it is used in warnings and stop signs. Red is often associated with love, sexuality and eroticism. If you want to convey strength, passion, determination or desire, red is a great color to use. Needless to say, red is an intense and emotional color. It can also be used to denote danger, rage, anger and courage.

Can you close your eyes and envision Coca-Cola`s logo? The red background brings the white text closer to you, doesn`t it? If you want to bring attention to something, surrounded it by red, but be careful, as it is a dominant color. Other famous red brands: Hunt`s and Target.

Werner Bosch




Werner Bosch